Although investors applauded the move, negative reaction was widely reported. This shift has been met with mixed reviews by both corporations and independent designers, with many people expressing their displeasure on the web and through multiple Internet petitions. Among these was a Change.org petition which reached over 30,000 signatures within a few weeks of the announcement.
Creative Cloud has been criticized for broken file syncing, one of its core features. In May 2013 Adobe announced that it was suspending the file-sync desktop preview "for the next couple of weeks". Reviewers of Creative Cloud were disappointed with the functionality of the cloud storage and were "far from convinced by Adobe's subscription model". Users were concerned that they would be forced to upgrade their computer hardware when it is no longer supported by the current version of the Creative Cloud software.
This caused an unprecedented loss of trust in Adobe as a company and an attendant rise in anxiety among their customers. Despite a storm of customer criticism over Adobe's move to subscription-only pricing, the company announced that it would not sell perpetual licenses to its software alongside the subscriptions: "We understand this is a big change, but we are so focused on the vision we shared for Creative Cloud, and we plan to focus all our new innovation on the Creative Cloud".
In May 2014 the service was interrupted for over a day due to a login outage leaving graphics professionals locked out of Creative Cloud. Adobe apologized for this global Creative Cloud failure and thanked users "for bearing with us". When initially asked whether customers would be compensated, the company's Customer Service responded: "We cannot offer compensation for the outage. I'm so sorry again for the frustration." Adobe later announced that it would review compensation on "a case by case basis". The outage was heavily criticized, as was Adobe's Software as a Service model in general.
Online articles began offering examples of replacements of Adobe products, with competing products directly offering alternatives, and launching promotions for dissatisfied Adobe customers. Adobe, however, claimed that Creative Cloud is its "highest customer satisfaction product in the creative space" and that even prior to Adobe's move to a pure subscription model, "more than 80 percent of customers who bought products from Adobe's Web site picked CC over CS."